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Marketing Research


Form of the Marketing research order.

Experts of the Russian Agency carry on full-cycle marketing researches in all the territory of Russia, which begin with drafting a research program and result in an analytical report. The presence of regional agencies network allows us to gather detailed and accurate information at the local level and thus get the most reliable data which form the base of the regional compound of the marketing research.

Marketing researches we carry on may include:

  • Industrial and consumer goods market research;
  • Research of the consumer’s behavior, preferences and values
  • Competitive environment research;
  • Product and product strategy researches;
  • Research of the opportunities for a product realization;
  • Research of the marketing communications system (advertising, PR, organization of fairs and exhibitions);
  • Building of the marketing policy in an organization;

We use our own databases, state statistics and information gathered from our field researches (interrogations and organization surveys, screenings, in-depth interviews, focus-groups, expert surveys etc)

Our principles of marketing researches

While carrying on marketing researches the experts of the Investment and Marketing department of the Russian agency for small and medium business support comply with the following principles:

  • Results of marketing researches should serve as a reliable base for the customer’s management decisions
  • We do not undertake marketing researches if we do not know in what way they are going to be used and what problems companies want to solve basing on their results
  • Research technique is chosen on the principle of sufficiency and optimality for solving problems and not in accordance with the customer’s preferences
  • Every marketing research is thoroughly drafted in respect of all the primary data and expected results
  • Information gathered during researches is confidential and is not to be handed over to third parties
  • Marketing researches carried on with obligatory control of gathered information quality
  • We use only reliable suppliers during our marketing researches (interviewers, recruiters, experts, information suppliers)
  • Research report is written in an accessible and understandable manner
  • Recommendations are made only in case they are demanded by the customer
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